How custom drapery transformed the Alexandra Grecco Flagship
Alexandra Grecco Flagship lounge with floor to ceiling ripplefold drapery
Step inside the Alexandra Grecco Flagship, and the first thing you notice is the feeling it evokes.
Designed by Somerset House, the boutique balances luxury with ease. It’s not overdone. It’s refined, intentional, and quietly elegant. And at the center of that atmosphere? Custom drapery and valances by Circle Visual.
We were brought in to add softness to the space—not to overpower it, but to support it. To add a sense of warmth that makes every bride feel at home.
Ripplefold curtains showcased by custom fabric valance
it’s not just fabric—it’s function and feeling
For this project, the drapery was everything. Light, flowing panels helped define the space, diffuse natural light, and add a sense of calm throughout the boutique. It made the experience feel personal—more like stepping into a studio than a store.
The valances, tailored and understated, added a subtle architectural layer. They brought the visual balance that elevated the space from simple to sophisticated, without losing that inviting, lived-in feel.
behind the seams
From material sourcing to final install, every detail was thoughtfully executed by our in-house team. Because in a space like this, small things matter. Every stitch, every fold, every bracket—it all adds up to something you can feel, even if you can’t always name it.
Custom pinch-pleat fitting room curtains
the right drape changes everything
What made this project so special was the alignment—between Alexandra Grecco’s vision, Somerset House’s design direction, and our love of well-made, well-placed fabric.
We work across all kinds of spaces, from bespoke boutiques like this one to big brand flagships and luxury retailers. And what we’ve learned is that drapery isn’t just background—it’s strategy. It’s style. It’s storytelling.
Getting ready for your big day? Make sure to check out @alexandragrecco on Instagram for dresses that fit every style in a backdrop that inspires.